BMW to Launch Megacity EV under a "BMW Sub-Brand"
Cars

BMW to Launch Megacity EV under a "BMW Sub-Brand"


BMW's first series production electric vehicle, the so-called Megacity, will be launched under a "BMW sub-brand" the automaker announced today. Despite the initial confusion that was created by the term "sub-brand" as it suggested that BMW was planning to add a fourth brand in its portfolio, the firm's Chief Executive Norbert Reithofer cleared things up during a telephone conference with reporters by saying that the all-electric Megacity will be launched under a "BMW sub-brand" comparable to BMW's M badge. In other words, expect to see something in the likes of 'E' or 'EV' series.

Yesterday, BMW revealed that it reached an agreement with the Samsung SDI and Bosch joint venture "SB LiMotive" to the supply of the lithium-ion battery cells for the Megacity. Not much else is known about the Bavarian EV that is slated to arrive in showrooms before 2015.

BMW Statement:

"The Board has now decided: This auto will be launched on the market as a sub-brand of BMW. As BMW is the innovation driver within the Group, the decision for a sub brand under BMW is the most logical step. Details on this topic will be made known later this year."

Photo: BMW's 1994 Z13 Concept Study

Via: BMW and WSJ





- Bmw I3 Concept: Pure Electric Hatchback With Optional Range Extender To Go On Sale In 2013 [79 Photos]
The car we originally came to know as the Megacity Vehicle was officially revealed today as the BMW i3 Concept ahead of its 2011 Frankfurt Motor Show debut and less than two years before it goes on sale in 2013. The new i3 along with the i8 sports coupe...

- Bmw Confirms New "i" Sub-brand, Will Launch With I3 Ev City Car And I8 Plug-in Hybrid Sports Coupe In 2013
It's been a long time in the making, but the BMW Group today confirmed its new sub-brand called "i", with which it will market a new lineup of eco-friendly vehicles including regular and plug-in hybrids, and pure electric models as well...

- Bmw Drops First Official Photo Of Megacity Ev, Enters Production In 2013
[Updated] We've known for a long time that BMW is developing an advanced, electrically driven model currently known as the Megacity, but today the German automaker released the first official teaser photo of the city car. Granted, the rendering doesn't...

- Official: Bmw To Launch All-electric Megacity Vehicle In 2013
The BMW Group will be bringing its first series-production electric-drive model (codenamed Megacity Vehicle) to the market in 2013, the company announced on Thursday. "With this innovative vehicle, designed from the ground up, we will be creating...

- Bmw Announces Megacity Hybrid-electric Vehicle
We had been hearing rumors about a new hybrid-electric vehicle from the BMW Group for several months, but now it has been officially confirmed by the company's Chairman of the Board of Managment, Dr. Norbert Reithofer. During the BMW Group's Annual...



Cars








.