Cars
You've tuned in to another game of Word Association. I say, "Hyundai" and you say, "Value". I say, "Corvette" and you say, "All-American". You're doin' fine so far.
"When comparing costs, the competition may appear to offer lower monthly payments, but that's before factoring in their true cost of ownership. This 'true cost of ownership' factors in the various charges incurred over the years for routine maintenance and premium services," says BMW's site. This American site makes use of a link - "Run the numbers" powered by AutoData - and urges you to take a closer look at its no-cost maintenance program, special lease offers, and fuel efficient engines.
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Cars
BMW ADVERTISES "UNRIVALED VALUE"
You've tuned in to another game of Word Association. I say, "Hyundai" and you say, "Value". I say, "Corvette" and you say, "All-American". You're doin' fine so far.Keep it going. I say, "Volvo" and you say, "Safety". I say, "Audi" and you say, "Quattro". I say, "BMW" and you say, "Unrivaled Value".
Say what? We are talking about the same Munich-based manufacturer of sports sedans, aren't we? Bayerische Motoren Werke, the builder of the $124,100 760Li discussed in fuel efficiency terms yesterday at AutoEnergy? Yes, apparently we are discussing the exact same company.
Indeed, we ought not judge a vehicle's value by its pricetag. Value is relative worth, merit, or importance. Relativity depends upon external conditions for its specific nature or size. Thus, one must not compare the relative value of a Hyundai Elantra (recently Driven by The Good Car Guy) with that of any BMW. Besides, BMW doesn't appear to be debating the relative value of its pricetags; but what sits behind those (dear) MSRPs.
BMW's Unrivaled Value webpage utilizes the following calculation. Well-equipped models + No-cost maintenance + Special lease and financing + Exhilarating performance + Fuel-efficient engines = BMW's 3-Series coupe. It's quite clear BMW is not referring exclusively to the 3-Series coupe.
Is this the end of the Ultimate Driving Machine tagline? Doubtful. For a car company whose products have forever been linked to the "I've made it" lawyers, IT execs and marketing mavens the world over, it's very interesting that the new push is towards peerless financial worth.
- Cr Finds That Fuel Efficient Versions Of Focus, Cruze And Civic May Not Be Worth The Extra Cash
When is it worth paying extra money for a more fuel-efficient version of the same model? The answer to that question depends on the price of gas, how much more fuel-efficient is said car and how long it will take to recoup the added cost. Consumer Reports...
- Bmw Highlights No-cost Maintenance Plan In New Spots
One of the perks of buying a brand new BMW in the States is the German automaker's Ultimate Service policy, which is a no-cost maintenance program that covers the first 50,000 miles (80,450km) or four years of ownership, whichever comes first. While...
- Tesla Model S All-electric Sports Sedan To Start From $57,400
In its latest newsletter, Tesla officially confirmed that its forthcoming Model S which will be revealed in prototype form on March 26, 2009, will have an anticipated base price of $57,400 (€43,700 with today's exchange rates) or $49,900 after...
- Auto Repair Businesses Boom As Americans Pay More To Fix Used Cars
Just like every cloud has a silver lining, the hurting American automobile industry too has rewards in store for some of its members, and in particular, those working in the auto-repair business. See, as American consumers are afraid for their jobs, home...
- 2007 Australian Annual Cost Of Vehicle Ownership Survey
An Australian survey concerning vehicle ownership cost? As strange as it may seem, not only do we like knowing that Lexus is Japanese and Land Rover is British (…), but we also find interesting totally useless stuff like how many bucks will an Aussie...