Back to the Future: Kia Elan Roadster is a Lotus for the Masses
Back in the late 1980s, two automakers with very different values and historical backgrounds each set out to build a roadster model for mainstream enthusiasts. The two brands were Mazda with its MX-5, also known as Miata in North America and Eunos Roadster in Japan, and Lotus, then owned by General Motors, with the Elan M100.
Both two-seater models were presented in 1989, but only one managed to become a phenomenal sales success, and that was the MX-5.
Ironically, Mazda's goal was to create a direct descendant of the original Lotus Elan from the 1960s, with a nostalgic feel in terms of styling, lightweight philosophy and rear-wheel drive setup, adapted of course, to the times.
On the other hand, the British automaker purposely designed a futuristic successor that maintained the handling and nimbleness of the original Elan, but instead of RWD, opted for a FWD layout, the first and last time Lotus tried it on a production model.
Even though the modern Elan was praised for its handling and forward looking styling, it ultimately fell victim to its high price having to compete with the cheaper and more reliable MX-5, and the fact that it was not as entertaining on the road as a rear-wheel driven model.
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